The Diggintravel Podcast
The Diggintravel Podcast is a show for airline and travel industry professionals, covering digital products, UX, innovation, conversion rate optimization, and ancillary revenue. It aims to keep listeners up to date with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who has over 10 years of experience helping travel companies grow their online revenue.
Epizode
How Airlines Become Data Driven: Connecting The Dots
In the third episode of the How Airlines Become Data Driven series, we move from measurement to analysis and explore one of the most valuable habits I've developed during five years of consulting with airline ecommerce and digital marketing teams.
Rather than starting with individual reports, campaigns, or marketing channels, I explain why airline teams should first consolidate their data, build a
How Airlines Become Data Driven: Why Airline Digital Tracking Is Never Perfect
In the second episode of the How Airlines Become Data Driven series, we move from the big picture to the first practical step of building a more data-driven airline ecommerce and digital marketing team.
In my experience, every airline analytics project starts in the same place: understanding how accurate your digital data really is.
Before optimizing campaigns, running experiments, evaluating the
How Airlines Become Data Driven: What Five Years of Airline Consulting Taught Me About Data
After a six-month break, the Diggintravel Podcast is back with the start of a new series: How Airlines Become Data Driven.
Over the last five years, alongside hosting more than 70 conversations with airline leaders, digital executives, UX experts, and industry practitioners, I have also spent much of my time working directly with airline ecommerce and digital marketing teams.
These projects ranged
Airline Generative Engine Optimization Explained: What Every Aviation Marketer Must Know
This episode closes out the 2025 Diggintravel Podcast season with a deep dive into one of the topics that kept coming up in our Airline Leaders Series conversations: Generative Engine Optimization (GEO).
After a year of interviews with airline CMOs, CDOs, and digital leaders in partnership with 815Labs, we wanted to switch gears and dig into a very specific subject that sits high on many airline a
Airline Leaders Interview Series – Jason Ward [Azul Airlines]
This is the fifth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Jason Ward, Vice President of Marketing and People at Azul Airlines.
In this episode, we talk about:
How Jason’s journey across Morris Air, Southwest, JetBlue, TAP Portugal, and Azul shaped his people-fir
Airline Leaders Interview Series – Juliana Ramirez [Flair Airlines]
This is the fourth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Juliana Ramirez, Chief D
Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal]
This is the third episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
For this episode, we traveled to Lisbon to meet with Sara Walter de Freitas, Head of Digital & eCommerce at T
Airline Leaders Interview Series – Sevilay Gökduman [Pegasus Airlines]
This is the second episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
For this episode, we traveled to Istanbul to meet with Sevilay Gökduman, Group Head of Digital Channel Managemen
Airline Leaders Interview Series – Ismael Monzon [Air Europa]
This is the kickoff episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
We’re starting strong with Ismael Monzón, Head of Digital Growth at Air Europa—a longtime friend of the Diggint
Airline UX Series: Lessons in Building Digital Products & UX Teams and Solving the Build vs. Buy Dilemma
This is the latest episode in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This time, we explore airline digital platforms, product teams, and the build vs. buy dilemma with insights from Remus Moraru, an ecommerce leader who spent seven years building
Airline UX Series: Data-Driven UX—Lessons from Turkish Airlines
This is the fifth podcast in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This time, we dive into the world of digital analytics and data-driven UX with Kamran Emre Sayin, Digital Analytics and MarTech Leader at Turkish Airlines Technology. His team re
Airline UX Series: Mobile-First Design
This is the fourth podcast in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This episode is a special one, recorded on the road in Belgrade with Srdjan Prokić, Head of E-Commerce at Air Serbia. Srdjan shares his journey of building Air Serbia’s mobile a
Airline UX Series: The 3 Pillars of Building High-Performing Design Teams in Travel
This is the third podcast in our Airline UX Series in partnership with 815Labs!
In this series we're speaking with top airline and travel UX leaders to uncover what it takes to build outstanding digital experiences.
This time, our guest is Martyn Reding—former Head of Digital Experience for an airline at Virgin Atlantic and now Director of User Experience Design at Expedia. He also developed his o
Airline UX Series: Building Great UX—What Sets Top Designers Apart
This is the second podcast in our new Airline Leader Interview Series, where we talk with industry UX leaders about how to build a great digital experience and user experience (UX) for airlines.
Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to underst
[NEW] Airline UX Series: Key UX Concepts for Airline Success
Earlier this year, we launched the Airline Leader Interview Series, where we spoke with industry leaders about high-level trends and strategies. But now, we’ve decided to dig deeper into one key topic: how to build a great digital experience and user experience (UX) for airlines.
Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of ep
Transforming Airline Digital Culture: Insights from LATAM’s Chief Digital Officer
Diggintravel Podcast is back for our fifth year, and we couldn't think of a better way to start the new season than with one of the top digital minds in the airline industry, Ricard Vila, Chief Digital Officer at LATAM Airlines.
In this talk, Ricard explained how LATAM Airlines built a unique ecosystem to succeed and move faster in the digital world.
Ricard's talk goes beyond the usual digital tra
The Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]
Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal.
Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge.
Key podcast highlights:
Flyadeal's unique organizational model
How flyadeal is running consolidated, end-to-end digita
Lufthansa Group’s Shift to Airline Product Analytics
For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen.
Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics.
Laura J. Hornbake, Product Analytics Community of Practice L
Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights
To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career!
This episode is all about how to find and land your ideal airline digital job.
As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus fo
Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness
Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing eff
Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for n
The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing
Artificial intelligence is developing so fast that we just had to share this!
A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing.
AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives.
In our latest episode we provide you th
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.
Ravi's journey has been a captivating one, especially his recent trans
Airline Booking Funnel Optimization [Finnair Case Study]
We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional.
In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key
ChatGPT for Airlines: A Deep Dive with an Artificial Intelligence Expert
Yes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications.
There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it matters for airline and travel digital professionals.
Our guest, Bostjan Kozuh has finished several data science trainings at Massachusetts Institute of Technology and
Airline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]
This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers.
And yes, of course we talk about ChatGPT and possible impact for airlines again as well.
Mike Rob
Airline Data Science Talk [LATAM Airlines case – Part II]
This is a second part of our talk with Andres Bucchi, Chief Data Officer at LATAM Airlines.
In Part I. we talked about experimentation, this second part is about data science and how airlines can integrate data science in large organization.
Andres shared his experience from LATAM airlines and his past learning from BigTech companies and work at Uber.
And yes, of course we had to talk about Chat
Insights from 5 Years of Airline Digital Research
Today, we have a special episode because we have reversed the roles. Typically it's Iztok who interviews airline and other digital experts, but today Iztok was the one being interviewed. Iztok was interviewed by Dario Martinho from Branchspace. As you probably know Branchspace is supporting this podcast and Diggintravel digital research.
Dario interviewed Iztok about the 2023 Yearbook and researc
2023 Airline Digital Optimization Yearbook [UPDATE]
This is a quick update about the latest Diggintravel research project - the 2023 Airline Digital Optimization Yearbook.
2023 Airline Digital Optimization Yearbook is the result of the most comprehensive annual airline digital research and benchmarks in existence. It's more than 100 pages of content and benchmarks from 55 surveyed airlines.
You can learn more (and download your PDF copy) about
Scientific Decision-Making [LATAM Airlines case – Part I]
Today we have a special episode for you! We talked to Andres Bucchi, Chief Data Officer at LATAM Airlines. We often talk about data and experimentation at Diggintravel, but mostly in digital ecosystem.
Andres shared insights how LATAM Airlines is planning to do experiments for better decision making in the physical world: in revenue management, call center and other areas.
Andres shared so many gr
Step-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]
Today you can listen to insights from airline digital expert, Ismael Monzon. Ismael is a CRO and Analytics Team Lead at Air Europa. Ismael and Air Europa digital team are a playbook case of how to build your digital optimization and CRO program from ground up, step-by-step. This is why, we're really glad that Ismael was willing to share his team's story and the learnings from their journey.
You
Airline Digital Talks: Eveline Lee, Scoot
This is a third chat in series of talks with female airline digital leaders. We talked to Eveline Lee, Senior Manager Digital Channel Products, Product Innovation, Payments at Scoot.
Eveline started her airline career 10 years ago when she joined Asian low-cost airline Scoot as one of the first team members in their digital team.
Since then, Scoot’s digital team has evolved and matured immensely,
How to Build a Modern Airline Digital Experience
Our today's guest has amazing airline background and experience. Ursula Silling, CEO at Branchspace, was prior Chief Commercial Officer at Kenya Airways, Commercial Director at Air Malta and EVP Commercial at Brussels Airlines, and worked with many other airlines.
We talked to Ursula about challenges airlines face with digital transformation and about how to build modern airline digital experience
How to Grow Your Digital Product Team
We got a great show for you today. I talked to Mariana Fonseca Medina, who is currently VP of Digital at Virgin Voyages. Before joining Virgin, Mariana was Managing Director of Digital Customer Experience at American Airlines and has worked on airline Ancillary Merchandising and Digital Analytics Strategy in the past.
We talked about her experience of building digital teams, both large and small,
Quick update about our new airline digital research project
Just a quick update from Iztok about the Diggintravel new airline digital research project.
A new podcast chat with a special guest coming soon!
Predicting the Future of Travel
After two years of this podcast we go back to the beginning, looking at the big picture and what lies ahead for travel and airline industry.
Today's podcast guest, Tino Klaehne, Director of Strategic Innovation and Intelligence at Lufthansa Innovation Hub, explained what he and his team are doing (spoiler alert: a lot of cool, agile and unconventional stuff) to predict what will happen in the futu
Airline Digital Optimization Maturity: How to Take the Next Step
I talked to an experienced digital professional, Matt Ravlich. Matt is currently a Managing Director for Alberta Consulting Group (ACG), where he specializes in optimizing their clients’ digital experiences using the current tools they have and helping them prepare for the future. Prior to that, Matt was Manager of Digital Analytics and Optimization at the second-largest Canadian airline, WestJet
Airline Ancillary Revenue Leaders Talks [Frontier Airlines Case]
Iztok and his co-host Henry Harteveldt talked to Jake Maloney, Senior Manager, Ecommerce at Frontier Airlines.
We were thrilled to speak with Jake because Frontier Airlines is a digital commerce powerhouse. In its June 2022 quarter, Frontier reported a record $74.96 in ancillary revenue per passenger. Jake shared how Froniter ecommerce team is organized, how they build great digital products like
Airline Digital Innovation and Transformation [Wizz Air Case]
Iztok and his co-host Henry Harteveldt talked to Michaela Hermans, Head of Digital Transformation and Innovation at Wizz Air. Michaela shared a lot of great insights and learning from their digital transformation journey, including:
why digital and innovation are enablers for Wizz Air's rapid growth
why they are building cross-functional product teams
why Wizz Air is not doing digital for the sa
How to Build Innovative Airline Digital Products [Southwest Airlines Case]
Iztok and his co-host Henry Harteveldt talked to Mark Hursh, Senior Director of Digital Customer Experience at Southwest Airlines, to learn how they build innovative digital products. Mark shared a lot of great insights and learning from their journey to build one of the best airline digital teams.
ideation - how to get ideas for innovative digital products
research and testing - how they do it a
Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration
In the third episode of our Airline Digital Cabin and Retailing series Iztok were Henry joined by Viktorija Kucerova, Senior Consultant for Marketing, Strategy and Sustainability at SITA.
The trio talked about all kinds of airline digital, ecommerce, and onboard retailing concepts:
The importance of product development, testing and innovation
The importance of making the passenger's journey as u
Insights for Ancillary Revenue and Airline Onboard Retailing
In the second episode of our Airline Digital Retailing series, Iztok and Henry talked to airline ecommerce and ancillary expert Lee Barrett.
Lee’s impressive airline career includes roles in Cabin Crew Development and Performance and Development Management at Air New Zealand at its head office in Auckland, Head of Customer Service at JetStar in Tokyo, Director of Ancillary Revenue at Viva Aerobu
Airline Digital Cabin Talks: The Key to Successful Onboard Retailing
This is the first episode in our new Airline Digital Cabin Talks. It's a new series in which we'll talk about airline digital, ancillary revenue and onboard retail.
In the first episode we talked to Emilio Chacon Monsant. Emilio’s background is in ancillary products, digital commerce, and the digital experience at four airlines, including two network carriers – Aeromexico and Avianca – and two lo
Airline Data Talks: Airline Digital Analytics Evolution at Air New Zealand
Joe Sinclair, Senior Digital Analyst at Air New Zealand, joined the show to talk about how digital analytics team evolved at Air New Zealand.
Joe shared many valuable lessons learned by Air New Zealand's airline digital analytics team. He explained how they started from scratch with their digital analytics team, and talked about how the team grew and how they are now working and providing insights
Airline Digital Experience Analytics: Understand Your Customers‘ Behavior
Greg Dowling, Global Director of Business Insights at Glassbox joined our chat to explain how airline digital pros can really figure out what's going on in their booking funnel.
If you want to increase conversion rate, if you want to improve your digital experience - there is one thing you really need to do. You need to understand your customers, their struggles, and their key digital pain points
Airline Experimentation Talks: How to Make Better and Faster Decisions
Today, we bring you another great digital expert – Ben Labay, Managing Director at Speero. Speero is a digital optimization agency built by the people who founded the CXL blog, one of the best resources available for conversion optimization and experimentation. Ben is an industry leader, a speaker on all things digital research and experimentation, and a conservation science consultant.
Check ou
Airline Data Talks: How to Implement Advanced Digital Analytics
In this podcast episode, we'll be very hands-on and practical. I get asked a lot about how to implement website analytics by airline people, and if you want to learn about that too - this episode is for you.
Liliana García Magaña, who works on Business Intelligence and Analytics at a Mexican low-cost airline VivaAerobus, explained in detail how they implemented new advanced digital analytics, how
Airline Innovation Talks: Alberto Terol Conthe, Iberia
Today's talk it's all about marketing and innovation. Alberto Terol Conthe, a Head of Customer Experience Design & Development at Iberia, shared his insights on how marketing and innovation are connected.
Even more, Alberto shared his framework that connects Design Thinking, Strategic Foresight, and Growth Marketing among other things. Listen to my chat with Alberto to learn about all these things
Airline Data Talks: Ivan Karlovic, Norwegian
Listen to this episode of the Airline Talks series and learn from Ivan Karlovic, Director, Data Analytics at Norwegian. Ivan shared tons of interesting insights and his experience from building a new data team at Norwegian. Here are some highlights from our talk
Why and how Norwegian is building an internal data team
What kind of data roles are they looking for
How is the team organized
What are t
Airline Digital Talks Series: Remus Moraru, Wizz Air
This is the first episode in our Airline Digital Talks series, where airline digital talks will talk about their work.
Listen to this episode and learn from Remus Moraru, a digital expert from Wizz Air. Remus talked about data, analytics, experimentation, mobile apps, and how Wizz Air and its digital team are adapting to COVID challenges.
You can find the full article with quotes and other notes f
Customer Retention in Travel [Learnings From an Airline, a Digital Company and a Startup]
In today's podcast episode I talked to Emre Güney, Head of Global Marketing, Lifecycle at Skyscanner. I know Emre back from his airline days when he was Head of Digital Product & Growth Marketing at Pegasus Airlines.
Emre talked about customer retention and how to do retention marketing in travel. Especially in airline industry where we suffer from low differentiation, commoditization and low fr
Airline Industry Digital Outlook: From a Changed Traveler to a Changed Airline
In this episode, you can listen to insights from an airline industry expert and researcher Henry Harteveldt from Atmosphere Research.
Henry talked about the research commissioned by the Accelya Air Transformation Lab and conducted by Atmosphere Research is called “Airlines: A path back to profitability”. The research is a great analysis of the latest airline retailing and other industry trends.
Wh
How to Understand Airline User Behavior [American Airlines Case]
I see so many airlines build new digital solutions to adapt to the new reality of travel.
The move to a touchless, contactless, digital journey is on every airline agenda.
But what is the process behind building these new airline digital solutions?
I talked to Diego Brunot, UX Lead at American Airlines. Diego and his team work on what is now a crucial part of the airline travel journey, the p
How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]
In this special episode, I talked to Lukas Vermeer, Director of Experimentation at Booking.com.
We talked about how travel digital giants like Booking.com use experimentation to build great travel digital products.
What can you learn from this podcast:
- How Booking.com is organized and how they changed as they scaled up experimentation
- What kind of experiments you should run and in what cases
A Practical Approach to Airline and Airport Robotics and Innovation
On today's episode will talk about robots and innovation with Innovation expert and visionary Ravinder Ravi Singh.
Robotics and robotic process automation were one of the digital trends I identified when I was doing research for our 2021 Airline Digital Trends report. AirAsia recently talked about robotic process automation, and Turkish Airlines is doing it. To learn more about it I talked to Ravi
2021 Travel Industry Outlook [Retailing and Distribution]
To start year 2 of the Diggintravel Podcast on a high note we talked about one of the hottest topics in the travel industry: the 2021 outlook for travel retailing and distribution. Who will build the ultimate travel retailing platform? Airlines, OTAs, Google, or Amazon?
Our guest Mauricio Prieto is a travel visionary and an expert in travel distribution and travel. Mauricio was one of the co-found
Diggintravel Academy Group chat [Reflection on 2020 and trends for 2021]
In this special edition of Diggintravel Podcast, we did a group chat with four participants in our Airline Digital Academy. We talked about our 2020 learnings and 2021 expectations with:
Barbara Zimmer, Manager of E-Distribution at Qatar Airways
Mwajuma Salim, Head of Digital Commerce and Customer Experience at Kenya Airways
Leda Koleilat, Senior Ecommerce Assistant at Qatar Airways
Stanislava Yor
Finnair Digital Transformation [How Airlines Adapt to COVID-19]
In this episode, Esamatti Vuolle, Head of Digital Commerce at Finnair talks about their digital transformation journey.
What else you can learn from this podcast:
How Finnair digital transformation was disrupted by the pandemic and how they adapted
What was his one key learning about digital
Why Finnair built in-house digital teams and digital platform
How Finnair agile customer-centric digital
Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair
Today you can learn from one of the best digital and UX experts in the travel industry - Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair.
What will you learn from this podcast?
How eDreams adapted their digital and research activities during the COVID pandemic
What mistake Rui was doing at Ryanair that he learned the most from
How to do U
Airline Recovery and The Future Digital Skills
In this episode, Iztok Franko, founder of Diggintravel.com shares his views about airline recovery and how it will change airline digital marketing short-term and long-term. Topics covered:
why airline digital & marketing should react to faster planning cycles
how will new consumer behavior affect the digital experience
what are the opportunities for airlines because of the new customer behavior
w
Why UX Research Matters Even More in the Post-COVID-19 World
COVID-19 changed your user's behavior significantly. You need to understand the new context for your users, their fears, their key friction points before you do any other digital activities.
We talked about how to do that with Amanda Stockwell. She is a user research expert and one of the most popular instructors on LinkedIn Learning. She consults both Fortune 100 companies and start-ups on how to
A 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]
This week, Ido Bigger Chief Data Officer and CIO at EL AL Israel Airlines shared his story about the journey EL AL made to become a data-driven airline.
If you want to learn how to implement modern, agile analytics and how to adopt a data-driven culture across the whole organization then you need to listen to this talk with Ido.
BONUS: If you'll listen to the end you'll see that Ido challenged me
5 Key Principles of Modern Airline Digital Products [LATAM Case Study]
Vanesa Tejada, Head of Product at LATAM Airlines shares her story and view on key principles of building modern, agile digital products.
The key to building modern airline digital products is to combine experimentation with an agile, data-driven, customer-centric approach.
Vanesa shared great examples of how they do that in practice in a large LATAM organization that has more than 23 sites and 40
3 Successful Etihad Innovation Cases that Address COVID-19 Challenges
Can the current crisis also be an opportunity to innovate and accelerate your digital initiatives? We talked about this with Kai Ling Ting, Innovation Lead at Etihad Airways.
She explained how the Etihad innovation team not only tries to build digital solutions to address COVID-19 challenges but also changes the travel digital experience for the better in the long run.
We also talked about how
Talking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]
What are the latest travel demand trends? How is Skyscanner doing demand and traveller sentiment analysis? How will Skyscanner and meta-search evolve? Will the airline distribution landscape change in the future?
We talked about all of this in our recent podcast with Gavin Harris, a travel industry expert and Commercial Director at Skyscanner.
But there’s more!
You know we always want to be as han
How to do and measure digital marketing on a large scale [AirAsia case study]
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
This is a quote you probably heard many times, right?
I talked about how to figure that out with Ravi Shankar, Global Head of Digital Marketing and Analytics at AirAsia who is one of the brightest minds in airline digital space.
We talked about AirAsia digital marketing, how they measure it, how they organiz
5 Key Lessons For Airline Digital Future
Think of this episode as "the best of" or "greatest hits" episode. Why?
Because in this episode we summed up the key learnings from our 2020 Airline Digital Research and Survey, where we surveyed 49 airlines on how they do digital product development, digital marketing and digital optimization.
But there is more; on top of the 5 key learnings from our research you can also hear best quotes from th
Airline Industry Outlook - Q&A with Henry Harteveldt
You sent questions, we answered them. For our first podcast milestone, the 10th episode we did a special Q&A session with an airline industry analyst Henry Harteveldt. You asked us about the airline industry outlook, how soon will the recovery happen, which segment will come back first, changes in passenger behavior, blocking the middle seat, ancillary revenue, distribution, what will happen with
Tips For Your Personalization and Experimentation Program [Ronny Kohavi, Airbnb]
Personalization, artificial intelligence and machine learning are hot topics. But how can you measure if your personalization initiatives and your algorithms really work?
Ronny has worked in the fields of data mining and machine learning for more than 25 years. He is an authority in the area of experimentation and co-author of the book Trustworthy Online Controlled Experiments: A Practical Guide t
3 Future Scenarios for Airline Distribution and Retailing [Nina Wittkamp, McKinsey]
"Where is the value in airline retailing?" - this is a report McKinsey & Company published recently. I talked to Nina Wittkamp, one of the authors about airline retailing and 3 future distribution scenarios.
Will consolidation happen? Will airlines become travel platforms? Will players like Google and Amazon take over? Check out the second part of our talk with Nina to hear more about these scena
Technology and Digital Trends: 2020 – 2025 Outlook [Miha Kralj, Accenture]
Current situation will make a lot of us re-think. Overnight, we are all faced with the fact that nobody knows what will happen next. But what we know we will all need to change and adapt at some extent.
But, how can you build a future-proof technology stack that will be up to the task to change or when the next "big change wave" hits us, just like the current one did?
To get you some answers, I ta
Innovation through experimentation [Stefan Thomke, book author and Harvard Business School professor]
"Business experimentation brings the scientific method to management decision-making. If you make changes without running experiments, you’re playing the lottery." - this is quote from our today's guest Stefan Thomke.
He is a Harvard Business School Professor and author of the book Experimentation Works: The Surprising Power of Business Experiments. Stefan is an authority on the management of inno
Experimentation Tips From a Digital Expert at Gartner
In this episode we talked to Shiva Manjunath, Marketing and Conversion Optimization Manager at Gartner. Shiva is a huge experimentation and digital enthusiast, so we talked about how to build a great experimentation program in your organization.
What can you learn from this interview:
The conversion optimization process - where and how to start?
Why is getting early wins crucial to your success?
H
How to be an airline digital leader on a large scale and at low cost? [Joel Goldberg, CDO Wizz Air]
We talked to Joel Goldberg, Chief Digital Officer at Wizz Air about airline industry, latest trends and how to build a digital program in a low cost environment.
What else you will learn from this interview:
Joel’s background and how he ended up in the airline industry.
Why Wizz Air looks at digital transformation differently – learn about their pragmatic, ULCC approach to airline digital transfor
Digital Strategy: From Vision to Execution [EL AL Israel Airline]
In this episode Shahar Markovitch (Chief Digital and Innovation Officer) and Amit Sagi (Digital Director) at EL AL Israel Airlines join Iztok Franko to talk about their digital strategy. We talked about key pillars of their strategy and the challenges of executing it in practice.
What else you will learn from this interview:
What are the two big digital trends EL AL sees which were the key to thei
Google Expert’s Tips for Mobile UX Design and Conversion Optimization
Iztok Franko, founder of Diggintravel.com talks to Anna Potanina, a Google expert on mobile UX and conversion optimization (CRO). Anna talked about key things she learned after she and her team at Google have performed more than 600 UX, mobile and CRO audits.
What you will hear in this interview:
- How design sprints and user testing labs work?
- What makes companies successful at conversion optim
How is Lufthansa Innovation Hub predicting the future of travel? (plus Airline Digital Benchmarks)
Iztok Franko, founder of Diggintravel.com talks to Lennart Dobrovsky, Director of Research and Intelligence at Lufthansa Innovation Hub about the future of travel, the state of the airline digital maturity and their latest airline digital benchmarks report.
What you will hear in this interview:
- Iztok's intro on about how Diggintravel's digital retailing benchmarks and Lufthansa Innovation Hub re
Welcome - This is Why We Do It (And what's in it for you)
Hi, this is the intro episode to the Diggintravel Podcast. In this short episode, I'll explain why I started with the Diggintravel podcast and what kind of content you'll get if you subscribe to it.
I'll also share one secret with you - how podcasts helped me grow my business and how this podcast could help you to get new ideas and find solutions to your problems.
If you'll listen carefully you c
